Good To Great

Built to Last showed how great companies triumph over time and how long-term sustained performance can be engineered int... (more)

Built to Last showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The findings of the Good to Great study include: the research team was shocked to discover the type of leadership required to achieve greatness; to go from good to great requires transcending the curse of competence; when you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results; good-to-great companies think differently about the role of technology; and those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. (less)

(more)

Presents the findings of a long-term study on a group of companies that made the leap from good to great and sustained t... (more)

Presents the findings of a long-term study on a group of companies that made the leap from good to great and sustained those results for at least fifteen years, looking at how those businesses compared with organizations that failed to achieve high performance, and identifying the factors that make the difference. (less)

Some companies are great because greatness has been programed into their DNA from the very beginning, but what about the... (more)

Some companies are great because greatness has been programed into their DNA from the very beginning, but what about the companies not born with great DNA? Can they achieve enduring greatness. The author tells us how. (less)